What’s included in My Website Analysis Report?
Website Analysis Rankings
Our tool pulls competitive website ratings from several well-respected 3rd party sources including Google, Moz, and others to determine your site’s standing with them, as well as how you compare to your competitors.
With personalized and location specific search, rankings appear differently for everyone searching on Google; and because of this, keyword rankings have fallen back from being the only goal in SEO to being just one of many success metrics. Not to mention, tracking specific analytics data for each term has become increasingly complicated because of Google encrypted search. Optimizing for relevant keywords to increase rank is still important however, but our understanding of how semantic search works has modified our approach to theming out pages and targeting keyword phrases.
Home Page Content
The Content elements of your pages are key factors in helping Google determine what those pages are about, and subsequently how they will be ranked for certain keyword terms. This report will break down the content elements of your website’s homepage to show you how Google views it. These elements include the following:
i. Page Title – Still the most important on-page element in Google’s algorithm, a keyword-specific and relevant title assists in developing the theme of a page. The Page Title is the link you click in the SERPs to get to the website.
ii. Meta Descriptions – Although less of a factor from an SEO perspective, the meta description is still highly important in driving traffic to your site. The meta description text displays under the Page Title in the SERPs. Because of its high visibility, it is important to construct your description as an enticing call-to-action. Well-written meta descriptions lead to higher click thru rates.
iii. Header Structure – Heading tags establish an on-page hierarchy to Google. H Tags should occur in a branching structure, expanding out from a singular H1. Depending on the amount of sub information on the page, you may use H1-H4s.
iv. Image Tags – Image tags or “alt” attributes, as they are called, specify an alternate text for user agents that cannot display images, forms or applets. Because the Googlebot does not see the images directly, it is important to optimize this text so that your URLs get credit for their image content.
Your link profile is the most important determinant of how well your site is going to rank in the SERPs. It is essential that your link profile contain a healthy mix of NoFollow and DoFollow links, as well as Branded and Non-Branded Terms. Links from quality and trusted pages will help to improve the rankings of your own. Links from untrusted sources, or that appear to be part of a link scheme (such as link exchange networks and/or paid links) aimed at artificially manipulating search rankings might be devalued by the search engines. In some cases, this may result in penalties to your site if a search engine believes your site is part of such a link scheme.
Social Media has become a critical element of every online marketing campaign. Not only can it drive brand awareness and loyalty and direct traffic to your site, but popularity can have a direct impact on your website’s natural search rankings as well since authoritative pages are shared and attract natural links.
Indexation and Architecture are also factors in getting our site to rank well. Reviews of these technical elements of your site will require a consultant, but this report will provide information related to your Robots.txt file and XML Sitemap.
Time is of the essence. A mere extra second of website loading time can repel enough users to result in a 7% conversion loss. Put another way, for an e-commerce website that makes $100,000 per day, this extra second can lead to a loss of $2.5 million per year. As websites evolve, the public’s impatience will grow – what is seen as slow today might be frustrating and unusable tomorrow. Since this is a huge aspect of user experience, Google’s algorithm does factor this in when determining rankings.